Fighting Pretty

Fighting Pretty is a non-profit providing mental health support for women battling cancer. They provide a lot of services under one umbrella. So we took everything they do and consolidated it into one simple idea (to support women battling cancer in feeling strong and beautiful) and a clear communications plan. By simplifying their messaging we were able to expand their goals and reach. This culminated in a successful social media influencer campaign (+3K followers and 16k engagement), several successful brand sponsorships (including Divi and Thrive), $20k+in grant and donation revenue, growing their Cancer Hacks Newsletter by 60%, an online e-commerce campaign, and a signature event called Pretty Powerful. With a great strategy within a year we doubled their engagement rate, and were able to set them up for long term success.