working portfolio.

Joey’s Intimates makes underwear for bodies that traditional women’s undergarments often ignore. The brand pairs feminine fabrics, styles, colors and details (soft cotton, picot lace, little embroidered flowers) with cuts that comfortably fit AMAB anatomy, in sizes S–XXL. Every piece is meant to feel genuinely beautiful, never like a novelty or a fetish, and is designed for comfort and everyday wear with close input from the people it’s made for. I helped develop the launch strategy and communications plan, created the full launch campaign, designed the logo and shot the photography, building a brand that is soft, pretty and made with care for the people it serves.

Fighting Pretty is a non-profit providing mental health support for women battling cancer. They provide a lot of services under one umbrella. So we took everything they do and consolidated it into one simple idea (to support women battling cancer in feeling strong and beautiful) and a clear communications plan. By simplifying their messaging we were able to expand their goals and reach. This culminated in a successful social media influencer campaign (+3K followers and 16k engagement), several successful brand sponsorships (including Divi and Thrive), $20k+in grant and donation revenue, growing their Cancer Hacks Newsletter by 60%, an online e-commerce campaign, and a signature event called Pretty Powerful. With a great strategy within a year we doubled their engagement rate, and were able to set them up for long term success.

Concrete Mama the Podcast- created by Unincarcerated Productions started with a community based approach. We tackled complex subjects like restorative justice, prison stories, and community action through large scale events like our Walla Walla Community based event that sold out and raised over 30k, education based social media that included mini-docs and talking head videos, and a PR & Communications Strategy that put the podcast on the cover of the Seattle Times and a full spread in Seattle Magazine with Founder Vik Chopra.

Our plan was to take a sensitive subject and bridge gaps between people on both sides. We ended up creating a whole movement we like to call #Justice Media.

Eclaire Health makes everything from mini snacks to full-sized bars for brands of all sizes, backed by precision manufacturing, innovative formulations and flexible production. I sharpened their online communications plan and built a brand strategy around what makes them different, so the brands they serve can clearly see the reliability, scale and creativity Eclaire brings to every product.