User-generated content (UGC) is crucial for brands because it fosters authenticity, trust, and engagement with their audience. UGC serves as a powerful endorsement, as customers willingly share their experiences, testimonials, and creative content, acting as brand advocates. It enhances brand credibility by showcasing real-life interactions and experiences, influencing potential customers to make informed purchasing decisions. Moreover, UGC sparks a sense of community, as it encourages meaningful interactions between the brand and its followers, strengthening brand loyalty and fostering a lasting relationship with the target audience.